Deciding that you want to pursue a custom software development project, instead of buying out-of-the-box software, is only half the battle. You also need to engage in careful planning to make sure that the final product will live up to your expectations.
No matter what kind of software product you decide is right for your needs, you want to make sure that you get the highest return on investment. In this article, we'll discuss what steps you should take before purchasing custom software in order to make it a successful and valuable project.
Everyone who runs their own small or medium-sized business dreams of achieving real, sustainable growth.
Businesses are always looking for the perfect marketing campaign for their next product launch or company facelift. This means that it's increasingly difficult for marketing agencies to stand out and win clients. One of the most in-demand skills that marketing firms can offer is web, software and mobile app development. Before you start offering development services to your clients, however, you need to make sure that you address the seven potential challenges below.
More and more, clients are asking digital marketing agencies not only to craft their marketing campaigns, but also to develop the accompanying websites and applications. Even though many marketing firms don't traditionally offer these services, being able to go the extra mile is increasingly important to winning your clients' business.
Digital marketing is one of the hottest marketing trends right now, as companies seek more effective ways of capturing and retaining their audience's attention in a world of smartphones, search engines and social media. By fully leveraging digital technologies, you can help your clients create better marketing campaigns.
One of the most commonly cited benefits of custom software development is that it has better security than out-of-the-box solutions. Since pre-built software has many more users, finding and exploiting a vulnerability has the potential to be much more profitable for hackers than doing the same with a custom-built solution. However, you should not let the idea of “security through obscurity” lull you into complacency. Secure software development practices should be a top priority in any project. In particular, custom e-commerce websites—with their stored payment card data and other personal information—represent a highly valuable target for digital thieves.
Whether you have unique business needs or you want greater flexibility and control, you’ve already decided that a custom e-commerce website is the right choice for your business. Making this choice is only the first step, though; you still need to make sure that the site will be built according to your requirements and specifications. Your meeting with a e-commerce development company will go much more smoothly if you’ve already thought about the most important factors well in advance. Below, we’ll discuss the most important considerations for you to think over before writing a single line of code.
You already have the sense that a custom e-commerce site platform is likely the right choice for your situation — now let's talk price. Usually, it's true that "you get what you pay for" when it comes to e-commerce site development. The good news is that there are custom software development partners to fit every need and budget. However, it's not always clear which partners are the best fit for your situation.
Marketing agencies occupy a uniquely important position in any company's business strategy. As an agency, your job first and foremost is to communicate the value proposition of your clients, so that their customers will feel confident in their buying decisions. By making it much easier for customers to purchase goods and services, e-commerce platforms are one of the most important ways that companies have to interact with their audience. Despite the many benefits of having an e-commerce website, however, few marketing agencies have the kind of technical chops that are required to build such a website from the ground up.
Your e-commerce store is one of the most important parts of your website. Not only does adding e-commerce functionality to your site make it easier for existing customers to place an order, it also enables entirely new audiences to find and purchase your offerings, no matter what time it is or where they are in the world.