For marketing agencies, offering web development services to your clients is one of the best ways to stand out in a crowded field. If you don’t have the in-house expertise to develop websites yourself, however, then you’ll most likely be looking to outsource the bulk of the work. If you don’t have experience working with a development partner, however, it’s easy to fall prey to some common outsourcing mistakes. Below, we’ll go over 5 issues that you should avoid when partnering with a web development company.
As a marketing agency, your job is to deliver clients the compelling and persuasive campaigns they need to attract and retain customers. As digital marketing becomes increasingly important, your clients will be looking for agencies that can provide a “one-stop shop” service: executing both the campaign and its online and mobile presence. This growing shift towards digital marketing might have you wondering whether you should outsource development work to a third party or build a team in-house. In this article, we’ll go over the four most important factors that influence a marketing agency’s decision to outsource their web development obligations.
Everyone who runs their own small or medium-sized business dreams of achieving real, sustainable growth.
A growing number of organizations are discovering that custom software can be a key differentiator for their business. 87 percent of IT decision-makers agree that custom software applications are driving innovation in business technology, and a majority of them are more likely to use custom software over pre-built alternatives. If you don’t have a lot of experience with custom software development, you might be wondering: what is custom software exactly, and how can it benefit your business? This article will go over everything you need to know about building custom software applications.
E-commerce continues to reach new heights. Customers in the U.S. spent more than $450 billion on retail purchases online in 2017. The increased convenience and lower overhead costs make e-commerce a winning proposition for U.S. shoppers and businesses alike. While the benefits are undeniable, e-commerce websites have a lot more going on than meets the eye. In this post, we’ll discuss the top considerations when adding e-commerce capabilities to an existing website.
Custom software is increasingly popular among enterprises for its flexibility, scalability, and reduced cost. Whether you’ve already decided that custom software is the right path forward or you’ve just started your research, this guide will tell you everything you need to know.
The potential return on investment of custom software is very high, making the costs well worth your while. Before starting the project, however, you first need to lay the groundwork so that you can have a better estimate of what the final expenses will actually be.
Outsourcing your custom software development is a necessity for companies who don’t have the in-house expertise, but it’s also a majorly important decision. For every knowledgeable, experienced, and professional development partner, there’s a company that cuts corners, overpromising while underdelivering.
Just like in real life, having priorities is important to custom software development. Trying to create a single piece of “Swiss Army knife” software that can do everything for you is a recipe for disaster. Software applications that try to do too much are often bloated, inefficient, and unappealing to use.
From flexibility and scalability to complete control over the development process, custom software has much to recommend for it. Yet the power that custom software affords can sometimes cause companies to bite off more than they can chew. According to a study of 100 custom-developed software applications, 45 percent of features were never actually used.
In an increasingly competitive and technology-driven business landscape, companies are turning to automation to become more efficient and gain the edge over their rivals. According to consulting firm McKinsey & Company, business automation technologies, such as robotic process automation (RPA), can see an ROI of 30 to 200 percent in the first year alone.