From flexibility and scalability to complete control over the development process, custom software has much to recommend for it. Yet the power that custom software affords can sometimes cause companies to bite off more than they can chew. According to a study of 100 custom-developed software applications, 45 percent of features were never actually used.
In an increasingly competitive and technology-driven business landscape, companies are turning to automation to become more efficient and gain the edge over their rivals. According to consulting firm McKinsey & Company, business automation technologies, such as robotic process automation (RPA), can see an ROI of 30 to 200 percent in the first year alone.
Everyone who runs their own small or medium-sized business dreams of achieving real, sustainable growth.
Custom software development can bring advantages such as flexibility and innovation to businesses of all sizes and industries. Nevertheless, there are a number of common pitfalls that can affect the success of a custom development project. In this article, we'll discuss the six most frequent problems encountered during custom development projects, and how you can proactively take steps to avoid them.
While there are many benefits of using custom software, it can also be risky if you don't find the right development partner or if you fall victim to an unforeseen circumstance. According to a 2016 survey, 55 percent of companies reported that at least one of their IT projects had failed in the previous 12 months.
Effective cybersecurity is crucial in the effort to protect your sensitive customer and enterprise data. Part of what makes cybersecurity so difficult is that the threat landscape is constantly changing, so you need to refresh your knowledge at regular intervals. In this article, we'll discuss nine of the most pressing security threats in 2018 and beyond.
Deciding that you want to pursue a custom software development project, instead of buying out-of-the-box software, is only half the battle. You also need to engage in careful planning to make sure that the final product will live up to your expectations.
No matter what kind of software product you decide is right for your needs, you want to make sure that you get the highest return on investment. In this article, we'll discuss what steps you should take before purchasing custom software in order to make it a successful and valuable project.
Businesses are always looking for the perfect marketing campaign for their next product launch or company facelift. This means that it's increasingly difficult for marketing agencies to stand out and win clients. One of the most in-demand skills that marketing firms can offer is web, software and mobile app development. Before you start offering development services to your clients, however, you need to make sure that you address the seven potential challenges below.
More and more, clients are asking digital marketing agencies not only to craft their marketing campaigns, but also to develop the accompanying websites and applications. Even though many marketing firms don't traditionally offer these services, being able to go the extra mile is increasingly important to winning your clients' business.
Digital marketing is one of the hottest marketing trends right now, as companies seek more effective ways of capturing and retaining their audience's attention in a world of smartphones, search engines and social media. By fully leveraging digital technologies, you can help your clients create better marketing campaigns.