No matter what kind of software product you decide is right for your needs, you want to make sure that you get the highest return on investment. In this article, we'll discuss what steps you should take before purchasing custom software in order to make it a successful and valuable project.
Businesses are always looking for the perfect marketing campaign for their next product launch or company facelift. This means that it's increasingly difficult for marketing agencies to stand out and win clients. One of the most in-demand skills that marketing firms can offer is web, software and mobile app development. Before you start offering development services to your clients, however, you need to make sure that you address the seven potential challenges below.
Everyone who runs their own small or medium-sized business dreams of achieving real, sustainable growth.
Finding a web development partner is easy, but finding the right web development partner for your company's needs and objectives is a lot more challenging. Unlike in fields such as engineering, certifications aren't widely recognized in web development, which makes it harder to evaluate potential partners. What's more, there are thousands of web development companies, from small businesses specializing in e-commerce sites to large agencies that run digital marketing campaigns. In order to locate the web development firm that will be the best fit for your company, evaluate your potential partners using the eight qualities below.
More and more, companies are looking to partner with marketing agencies that can not only plan and run a campaign for them, but also create a website or app to accompany it. To meet this demand, marketing firms have several options: hire in-house developers, work with freelancers or partner with a development firm. Below, we'll discuss seven reasons why working with a development company is a smart choice for so many marketing agencies.
More and more, clients are asking digital marketing agencies not only to craft their marketing campaigns, but also to develop the accompanying websites and applications. Even though many marketing firms don't traditionally offer these services, being able to go the extra mile is increasingly important to winning your clients' business.
Whether you have unique business needs or you want greater flexibility and control, you’ve already decided that a custom e-commerce website is the right choice for your business. Making this choice is only the first step, though; you still need to make sure that the site will be built according to your requirements and specifications. Your meeting with a e-commerce development company will go much more smoothly if you’ve already thought about the most important factors well in advance. Below, we’ll discuss the most important considerations for you to think over before writing a single line of code.
Marketing agencies occupy a uniquely important position in any company's business strategy. As an agency, your job first and foremost is to communicate the value proposition of your clients, so that their customers will feel confident in their buying decisions. By making it much easier for customers to purchase goods and services, e-commerce platforms are one of the most important ways that companies have to interact with their audience. Despite the many benefits of having an e-commerce website, however, few marketing agencies have the kind of technical chops that are required to build such a website from the ground up.
WordPress is by far the most popular content management system for websites in the world — and for good reason. According to recent estimates, WordPress powers roughly 75 million websites and is poised to only grow even further in the future. Of course, one of the biggest selling points for using WordPress for your website is that it's "free." The WordPress code is open source and free to use for any purpose, including commercial websites. This stems from the fact that WordPress was originally developed as a community project, rather than by any single organization or individual. However, just because the WordPress platform is free to get started with doesn't mean that you can get a "free" website out of using it.
Out-of-the-box software is an appealing option for many companies, which are attracted to its convenience and ease of use. While these benefits are real, it's also true that packaged software comes with its own set of downsides that you may not realize before you purchase it. Before making the final decision between using a pre-built or a custom software solution, you should be aware of the seven problems discussed below.
Thomas Edison supposedly said that genius is 1 percent inspiration and 99 percent perspiration—but what if you could pass that perspiration off to someone else? Unfortunately, many small businesses with big ideas are forced to stop in their tracks because they don't have the technical skills or ability to implement them.