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By: Jennifer Devitt on September 7th, 2014

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5 potential reasons Apple may reject your app when submitted to the App Store.

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Apps. There are many different kinds of apps available. There are web based apps, mobile apps, native apps. Let's face it, the app world can be overwhelming. Many questions we face daily, as Apple approved app developers, is how to get your app in the App Store. Apple is picky. And, they have a right to be. After all, they are letting 3rd parties sell things in their store, that bears their name. They should get to approve the content, theme, functionality, etc of apps in their store.

Recently, Apple outlined some common reasons apps are rejected. This is very helpful, but also from our experience a bit vague. You see, sometimes rejections come in forms that don't fall under that list. Many times we have had potential clients looking to build an app requesting not to pay in full until the app is approved and for sale in the App Store. Anyone requesting this of any developer simply does not understand how Apple works. You see, Apple can deny an app for any reason they see fit. The reason can have nothing to do with the developers programming, ability, etc. It could be your idea that gets rejected, it could be that Apple simply does not want to sell that particular app. None of these reasons is the developer's fault. The developer cannot see the future and guarantee Apple will approve any app. Below are five items to consider when submitting apps for approval.

1. It takes time. The app process is not one that can be rushed. Apple requires that all apps submitted for review be fully functional with all working links, logins, images loaded, etc. Fully, rigorous testing is required before submission.

2. Nothing is guaranteed. Apple has the keys to the store so to speak. They can and have rejected apps simply because they choose too. They can say no if it is similar to another app, doesn't "have a lasting value". They can reject apps if you are using for instances Trademarked names of NBA, NFL, etc. Your app could function flawlessly and have no coding or programming issues and Apple can reject it.

3. Misleading or inaccurate descriptions. Apple wants potential buyers to not suffer buyers remorse due to false advertising. Be clear and specific when describing what your app has to offer.

4. Rejections. Your app may get rejected for technical or non-technical reasons. This does not mean you cannot have the app in the app store. Many times it just means correct what is wrong, and resubmit. You will have to go to the end of the line and wait your turn all over again.

5. Appeals. If your app is rejected and Apple will not allow it in the app store, you can appeal their decision. This will take several more days for review by the appeals department and they will decide if your app will be made available.

These are only a few reasons Apple could use to reject your app. Not all scenarios are the same. One developer's experience can differ from another. Sometimes it's the luck of the draw on which Apple employee is reviewing your app. The thing to remember with Apple is that they are thorough and they want you to be too. Yes, apps are big business, and who wouldn't want to join the ranks of developers that have earned $15 billion dollars thru the app store. In 2013, the App store topped $10 billion, so as we discussed on the blog in January, the app industry shows no sign of slowing down!