Digital marketing is one of the hottest marketing trends right now, as companies seek more effective ways of capturing and retaining their audience's attention in a world of smartphones, search engines and social media. By fully leveraging digital technologies, you can help your clients create better marketing campaigns.
One of the most commonly cited benefits of custom software development is that it has better security than out-of-the-box solutions. Since pre-built software has many more users, finding and exploiting a vulnerability has the potential to be much more profitable for hackers than doing the same with a custom-built solution. However, you should not let the idea of “security through obscurity” lull you into complacency. Secure software development practices should be a top priority in any project. In particular, custom e-commerce websites—with their stored payment card data and other personal information—represent a highly valuable target for digital thieves.
Everyone who runs their own small or medium-sized business dreams of achieving real, sustainable growth.
Whether you have unique business needs or you want greater flexibility and control, you’ve already decided that a custom e-commerce website is the right choice for your business. Making this choice is only the first step, though; you still need to make sure that the site will be built according to your requirements and specifications. Your meeting with a e-commerce development company will go much more smoothly if you’ve already thought about the most important factors well in advance. Below, we’ll discuss the most important considerations for you to think over before writing a single line of code.
You already have the sense that a custom e-commerce site platform is likely the right choice for your situation — now let's talk price. Usually, it's true that "you get what you pay for" when it comes to e-commerce site development. The good news is that there are custom software development partners to fit every need and budget. However, it's not always clear which partners are the best fit for your situation.
For well over a decade, SYDCON has provided both top-tier technical expertise and a personal understanding of the customization software requires to be successful. With this two-fold belief in code and collaboration, we’re proud to say that our passion and hard work pays off time after time as we form long-lasting relationships with our clients. And now, thanks to Clutch, you can see these results in a new light!
Marketing agencies occupy a uniquely important position in any company's business strategy. As an agency, your job first and foremost is to communicate the value proposition of your clients, so that their customers will feel confident in their buying decisions. By making it much easier for customers to purchase goods and services, e-commerce platforms are one of the most important ways that companies have to interact with their audience. Despite the many benefits of having an e-commerce website, however, few marketing agencies have the kind of technical chops that are required to build such a website from the ground up.
Your e-commerce store is one of the most important parts of your website. Not only does adding e-commerce functionality to your site make it easier for existing customers to place an order, it also enables entirely new audiences to find and purchase your offerings, no matter what time it is or where they are in the world.
If your business model involves selling products over the internet, determining how best to build your e-commerce store is one of the most important decisions that you will make. For many companies, particularly those that are already using WordPress to host their website, the WooCommerce plugin for WordPress seems like an obvious choice. First released in 2011, WooCommerce is now used by thousands of e-commerce websites, from small businesses to large corporations. According to the WooCommerce website, the plugin now powers roughly 30 percent of all online stores.
WordPress is by far the most popular content management system for websites in the world — and for good reason. According to recent estimates, WordPress powers roughly 75 million websites and is poised to only grow even further in the future. Of course, one of the biggest selling points for using WordPress for your website is that it's "free." The WordPress code is open source and free to use for any purpose, including commercial websites. This stems from the fact that WordPress was originally developed as a community project, rather than by any single organization or individual. However, just because the WordPress platform is free to get started with doesn't mean that you can get a "free" website out of using it.
The "build vs. buy" question is one that stumps many organizations, especially those on the smaller side that are looking to grow their business in the short and medium term. On the surface, out-of-the-box software sounds appealing due to the supposed convenience and cost savings it can provide. However, it's not the right solution for every organization. If you ultimately go with a packaged software solution, you have to come to terms with the fact that it almost certainly won't fit all your requirements and form a plan for how you'll address these shortcomings. Before you buy a ready-made software application, ask yourself the five questions below and compare the pros and cons of both alternatives — to make sure you find the best solution for your unique business problems.