Marketing agencies occupy a uniquely important position in any company's business strategy. As an agency, your job first and foremost is to communicate the value proposition of your clients, so that their customers will feel confident in their buying decisions.
Your e-commerce store is one of the most important parts of your website. Not only does adding e-commerce functionality to your site make it easier for existing customers to place an order, it also enables entirely new audiences to find and purchase your offerings, no matter what time it is or where they are in the world.
Everyone who runs their own small or medium-sized business dreams of achieving real, sustainable growth.
If your business model involves selling products over the internet, determining how best to build your e-commerce store is one of the most important decisions that you will make. For many companies, particularly those that are already using WordPress to host their website, the WooCommerce plugin for WordPress seems like an obvious choice. First released in 2011, WooCommerce is now used by thousands of e-commerce websites, from small businesses to large corporations. According to the WooCommerce website, the plugin now powers roughly 30 percent of all online stores.
WordPress is by far the most popular content management system for websites in the world — and for good reason. According to recent estimates, WordPress powers roughly 75 million websites and is poised to only grow even further in the future. Of course, one of the biggest selling points for using WordPress for your website is that it's "free." The WordPress code is open source and free to use for any purpose, including commercial websites. This stems from the fact that WordPress was originally developed as a community project, rather than by any single organization or individual. However, just because the WordPress platform is free to get started with doesn't mean that you can get a "free" website out of using it.
The "build vs. buy" question is one that stumps many organizations, especially those on the smaller side that are looking to grow their business in the short and medium term. On the surface, out-of-the-box software sounds appealing due to the supposed convenience and cost savings it can provide. However, it's not the right solution for every organization. If you ultimately go with a packaged software solution, you have to come to terms with the fact that it almost certainly won't fit all your requirements and form a plan for how you'll address these shortcomings. Before you buy a ready-made software application, ask yourself the five questions below and compare the pros and cons of both alternatives — to make sure you find the best solution for your unique business problems.
Out-of-the-box software is an appealing option for many companies, which are attracted to its convenience and ease of use. While these benefits are real, it's also true that packaged software comes with its own set of downsides that you may not realize before you purchase it. Before making the final decision between using a pre-built or a custom software solution, you should be aware of the seven problems discussed below.
Thomas Edison supposedly said that genius is 1 percent inspiration and 99 percent perspiration—but what if you could pass that perspiration off to someone else? Unfortunately, many small businesses with big ideas are forced to stop in their tracks because they don't have the technical skills or ability to implement them.
For SYDCON, programming isn't just what we do at the office; it's a passion that we want to share with the community. If you're a dedicated reader of this blog, you'll remember that, for the past two years, SYDCON has been at the GEMS (Girls in Engineering, Math & Science) conference: first as an expo participant, and last year as a session host. We're happy to announce that SYDCON will be back at GEMS in January for another year of this great program.
Whether it's a vacancy from a recently departed employee or a sudden surge in work, every company has known a time where it was too busy for its own good. To address these problems, many organizations have two options available: streamline processes (which can be easily done using custom software) or hire temp workers. Despite the title of this article, there's never a binary choice between choosing to build custom software or hiring a temp agency. In fact, there are certain situations where it makes sense for you to use one, both or neither. The trick is learning how to use both of them together in concert, as opposed to in conflict.
There are countless benefits of using custom software development for your organization. In addition to giving you better flexibility, security and control over your IT environment, custom software can often be a better fit for your company's style and needs. Despite these advantages, however, many companies are still unaware or uncertain of how custom software development can benefit their business processes. To help clear up some common questions and misconceptions, SYDCON is providing some examples of previous projects that it's completed so that you can get an idea of how companies are using custom software, and what custom software development can do for your business. In the following article, you'll find an overview of how SYDCON helped a medical supply e-commerce company revolutionize their business by giving them a new way to make sales.