Why website statistics are important?

Monitoring website statistics are essential to running any website. Highlighted below are a few reasons why they are important and what information you can gain from them.

Page Popularity
Web statistic software will log every page that is viewed on your website. Knowing this, you can display important information or special offers on the most popular pages.

Referrals
Referrals will tell you exactly what website your visitor came from. This is extremely important if you run pay per click (PPC) advertising.

Search Engine Keywords and Phrases
If your visitor came from a search engine, your statistic program will log what keyword(s) they entered to find you.

These are just a few items you can use to determine how successful your website is and expose areas in need of improvement.