Increase in mobile shopping drives Cyber Monday sales!
It's December 4, 2013. Unless you live in a bubble you know that the holiday shopping rush is in full swing. You also know that e-commerce and mobile shopping was predicted to rise 13% in 2013. Experts and analysts have been expecting high volume numbers for mobile/e-commerce this holiday season, starting with Cyber Monday.
The term "Cyber Monday" was coined in 2005 and since then its been hot on the heels of Black Friday. The 2013 Black Friday and Cyber Monday numbers are coming in. And as predicted by experts Cyber Monday and mobile shopping is looking like they are sitting in the winner's corner! Some data shows Cyber Monday sales jumping 30 percent. Experts say mobile traffic accounted for 31.7 percent of online traffic an increase of 45 percent from last year! Every year these numbers are rising.
Reports show that Black Friday sales were down. Sure news reports showed crowded stores with shoppers lined up in advance. But, the sales figures tell a very different story. Experts have been trying in the last year or two to nudge reluctant businesses to e-commerce and mobile. With numbers like these, how can there still be holdouts?
Retailers who have yet to get on the e-commerce/ mobile bandwagon will suffer this holiday season. And, it's not just during the holiday shopping season, it will be all year. With mobile showing no signs of slowing down it's time to get your house in order for 2014. A new year brings new budgets and new marketing efforts. If you have not already, it's time to go mobile and embrace e-commerce.
With the shopping season in full swing, how will you be doing the bulk of your shopping, brick and mortar or e-commerce? Were you one of the brave souls who ventured out on Black Friday or even Thanksgiving to find bargains? If you did, were you successful or did you subsequently go online to find the items on your list? Myself, I got into the online shopping habit years ago when my kids were little, and frankly, I am getting too old with less patience to fight crowds for a deal. How about you?